UW Athletic Hall of Fame

Cheryl Bailey former Wisconsin athletics administrator 1990-2005

Cheryl Bailey

  • Class
  • Induction
    2022
  • Sport(s)
    Administration
  • Member of the Wisconsin Athletics senior management team from 1990-2005
  • Instrumental in the remarkable resurgence of Badger Athletics during her 15-year tenure, serving the last three years as the Senior Associate Athletic Director for Sports Administration
  • Served as the Senior Women Administrator to the Big Ten Conference and the NCAA
  • Served as the lead administrator in bringing the UW Athletic department into gender equity compliance with the Office of Civil Rights
  • Outspoken advocate and champion of the student-athlete experience and highly regarded administrator in the conference and national ranks in this respect
  • Brought a number of high-profile NCAA events to campus including the Division I volleyball Championships (1993, 1998), the Division I Women’s Golf Championship (1998), the Division I Men’s Hockey Tournament (2006), as well as other NCAA qualifying events
  • Gave UW Athletics a voice on numerous NCAA committees including in her role as chair of the NCAA Division I women’s basketball committee and as a member of the National Association of Collegiate Directors of Athletics (NACDA) executive committee
  • Following her tenure at UW Athletics, was named the general manager of the United States women’s national soccer team for the medal winning 2007 (Bronze) and 2011 (Silver) FIFA World Cup teams and the Gold medal-winning 2008 Olympic team
  • Founding executive director of the National Women’s Soccer League (NWSL) from 2012-2015
  • Inducted into the Chautauqua Sports Hall of Fame and the Section VI New York State Public High School Athletic Association Hall of Fame in 2019
  • Inducted into the Denison University Hall of Fame in 2020 for her coaching and administration accomplishments
  • Administration

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