Adam Barnes was elevated to Senior Associate Athletic Director for Business Operations / Chief Financial Officer (CFO) of Wisconsin Athletics in 2022. He initially joined the Badgers as the Associate Athletic Director of Business Operations / CFO in July 2019.
In this role, he oversees business office operations, including UW Athletics' nearly $160 million budget. He also oversees UW's tech services department and data management and system solutions. He is also the liaison for Anthony Travel, Business Services and the Athletic Board for Finance, Facilities and Operations.Â
Prior to joining Wisconsin Athletics, Barnes served as the Chief Financial Officer for OneEvent Technologies, a start-up focused on life and property safety solutions, where he oversaw finance and M&A activities. Before OneEvent, Barnes was the Vice President of Finance & Operations for the Center for Advanced Studies in Business, Inc. ("CASB"), a 501(c)(3) organization affiliated with the Wisconsin School of Business and the Center for Professional and Executive Development ("CPED") where he oversaw the finance and operations of CPED and was responsible for the Fluno Center, a full-immersion conference center on the Wisconsin campus. Prior to joining CASB, Barnes worked in public accounting for Grant Thornton LLP in the audit practice. He serves on the Board of the Goodman Community Center as well as on the Audit Committee for Blackhawk Church. He also volunteers coaching youth sports.
Barnes is a Certified Public Accountant and received a Master of Professional Accountancy degree and a BBA in Accounting from the University of Wisconsin-Whitewater.
He and his wife, Andrea, have two children.
