UW Health to become official jersey patch sponsor for Wisconsin women’s sports
April 02, 2026 | General News, Softball, Women's Basketball, Women's Hockey, Volleyball
Landmark partnership to be featured on basketball, volleyball, hockey and softball uniforms
MADISON, Wis. – As part of a landmark women's sports partnership announced in September, UW Health will now be the official jersey patch sponsor of four University of Wisconsin–Madison women's athletic programs, making it the first jersey sponsorship dedicated exclusively to collegiate women's sports.
As part of the agreement, which was facilitated by Learfield's Badger Sports Properties, beginning with the 2026-27 season, the UW Health logo will appear on competition uniforms for basketball, volleyball, hockey and softball. The patch will be featured on both home and away uniforms.
"We are incredibly proud to have UW Health, a trusted and longtime partner, as the Badgers' first jersey patch sponsor," said Chris McIntosh, director of athletics at the University of Wisconsin–Madison. "Women's sports have a powerful and storied legacy at Wisconsin, and UW Health's landmark commitment sends a clear message about their support for our student athletes and the future we are building together for Wisconsin Athletics."
This jersey patch designation represents the next phase for UW Health as the official title sponsor for all Badgers women's sports. As part of the partnership, UW Health will engage with female student athletes in various campaigns to share important health messages.
The uniform is more than just a way to identify athletes on the court or field; for fans and players alike, it is a connection to the sport, according to Chris Roth, chief marketing officer, UW Health.
"We all remember the iconic uniforms of our favorite players and seeing them takes us right back to the place in time when we watched a historic goal or shot," he said. "By supporting UW female athletes in this way, we show our support for these inspirational athletes when they make these emotional moments with their teammates and fans."
The relationship builds on a long-standing collaboration between UW Health, Wisconsin Athletics and Learfield's Badger Sports Properties.
"UW Health's exclusive jersey patch sponsorship aligns perfectly with their unprecedented support of Badgers women's sports," said Kim Damron, president of Learfield Sports Properties. "We are proud to have worked closely with Wisconsin Athletics and UW Health to structure a jersey patch partnership that will support women's Badgers athletics and student-athletes for years to come."
About UW Health
UW Health is an integrated health system and academic medical center affiliated with the University of Wisconsin School of Medicine and Public Health. Dedicated to advancing patient care, research, education and community service, UW Health has more than 26,500 employees, including 2,000 physicians, in Wisconsin and Illinois. UW Health University Hospital has been rated the top hospital in Wisconsin 14 years in a row by U.S. News & World Report. For more information visit uwhealth.org.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
About Badger Sports Properties
Badger Sports Properties, the locally-based team of Learfield, is the exclusive multimedia rights holder for Wisconsin Athletics and manages all sponsorship and corporate partnerships on behalf of the athletics department.
As part of the agreement, which was facilitated by Learfield's Badger Sports Properties, beginning with the 2026-27 season, the UW Health logo will appear on competition uniforms for basketball, volleyball, hockey and softball. The patch will be featured on both home and away uniforms.
"We are incredibly proud to have UW Health, a trusted and longtime partner, as the Badgers' first jersey patch sponsor," said Chris McIntosh, director of athletics at the University of Wisconsin–Madison. "Women's sports have a powerful and storied legacy at Wisconsin, and UW Health's landmark commitment sends a clear message about their support for our student athletes and the future we are building together for Wisconsin Athletics."
This jersey patch designation represents the next phase for UW Health as the official title sponsor for all Badgers women's sports. As part of the partnership, UW Health will engage with female student athletes in various campaigns to share important health messages.
The uniform is more than just a way to identify athletes on the court or field; for fans and players alike, it is a connection to the sport, according to Chris Roth, chief marketing officer, UW Health.
"We all remember the iconic uniforms of our favorite players and seeing them takes us right back to the place in time when we watched a historic goal or shot," he said. "By supporting UW female athletes in this way, we show our support for these inspirational athletes when they make these emotional moments with their teammates and fans."
The relationship builds on a long-standing collaboration between UW Health, Wisconsin Athletics and Learfield's Badger Sports Properties.
"UW Health's exclusive jersey patch sponsorship aligns perfectly with their unprecedented support of Badgers women's sports," said Kim Damron, president of Learfield Sports Properties. "We are proud to have worked closely with Wisconsin Athletics and UW Health to structure a jersey patch partnership that will support women's Badgers athletics and student-athletes for years to come."
About UW Health
UW Health is an integrated health system and academic medical center affiliated with the University of Wisconsin School of Medicine and Public Health. Dedicated to advancing patient care, research, education and community service, UW Health has more than 26,500 employees, including 2,000 physicians, in Wisconsin and Illinois. UW Health University Hospital has been rated the top hospital in Wisconsin 14 years in a row by U.S. News & World Report. For more information visit uwhealth.org.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
About Badger Sports Properties
Badger Sports Properties, the locally-based team of Learfield, is the exclusive multimedia rights holder for Wisconsin Athletics and manages all sponsorship and corporate partnerships on behalf of the athletics department.
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