Tyler Britz joined
Altius Sports Partners in 2024 as the NIL Partner Services Manager for Wisconsin Athletics. A Wisconsin alum and most recently a Marketing Manager at Trek Bikes, Britz will serve as a daily resource for brands and external businesses working with student-athletes in support of
Wisconsin Athletics' NIL program.
Working alongside
Brian Mason, the school's Director of NIL Strategy, and other stakeholders, Britz's responsibilities encompass providing daily support for businesses, assisting with NIL-related activations, working alongside compliance staff to uphold regulations and collaborating with additional stakeholders to maximize NIL opportunities for both businesses and student-athletes.
He also works closely with
Corie Linn, Badger Sports Properties Manager of NIL Business Development, to help execute NIL-related marketing campaigns for both new and established corporate partners through the LEARFIELD Allied+ program, while encouraging greater involvement in NIL initiatives by local, regional and national brands.
With a background as a former communications intern with Wisconsin’s Athletic Department, where he contributed to day-to-day operations and storytelling initiatives, and as a Marketing Manager at Trek Bikes where he developed relationships with local, regional, and national brands through numerous marketing activations, Britz brings a range of experiences to help businesses and student-athletes navigate an evolving NIL landscape.
