Wisconsin Badgers

Lindsay Lovelace enters her fifth season as the assistant director of basketball operations for the Wisconsin men's basketball program after joining the program at the start of the 2021-22 season. 

A native of Brookfield, Wisconsin, Lovelace is involved with several aspects of the program as she manages the team schedule, serves as the point of contact with hotels, airlines and bus drivers for team travel and manages business operations for the entire men's basketball staff. 

She also manages the databases for recruiting, alumni and NIL with men's basketball and also assists with alumni relations. 

Prior to her time with the men's basketball team, Lovelace served as an assistant coach for the Wisconsin women’s golf team through the 2020-21 season.

In her six seasons with the UW women's golf program, Lovelace helped the Badgers advance to two team NCAA Regionals, as well as, one Individual NCAA Regional qualifier and one individual NCAA Championship qualifier. Her last three seasons on staff also accounted for the three best single-season scoring averages in school history.

Prior to coming to Wisconsin, she was the assistant coach for men’s and women’s golf for three years at Southern Illinois-Edwardsville.

Lovelace played collegiate golf at Western Illinois (2007-11), and served as the graduate assistant coach there two years while earning her master’s degree. 

She earned her bachelor’s degree in business management in 2011, and earned a master’s in sport management in 2013, both from Western Illinois.

Lovelace and her husband, Adam, have one son, Reid and one daughter, Hadley.