Jackie Davenport was named the Director of Creative at Wisconsin in 2019 after serving as the Director of Community Relations since 2015.
Entering her 10th season with UW Athletics, in her current role, Davenport is responsible for leading a team of content creators to promote the Wisconsin Athletics brand that evokes emotion and differentiates Wisconsin in the college sports space. She will lead and direct the creative team, inclusive of creative video, videoboard, graphics and writing specialists, in the production of all marketing collateral.
Davenport also directs the charitable and philanthropic efforts for Wisconsin Athletics through the “Badgers Give Back” platform, inclusive of 23-varsity sports, 750 student-athletes, 400 department staff and alumni.
Over the past 5 seasons, she has helped create and provided exposure to student-athletes, staff and fans for under-served and underrepresented demographics to ignite a passion for service through community engagement programming and campaigns. Major initiatives have included Wish Upon A Badger, Badger Brain Breaks, The Wisconsin Shoe Project, Badger pen pals, pediatric cancer awareness, community donation drives, teddy toss, weekly room-to-room hospital visits, and inclusive environments and events where individuals and families living with down syndrome are celebrated members of society.
Davenport helped formulate Wisconsin Athletics strategic community partnerships, founded in 2017, with a targeted effort to build long lasting mutually beneficial relationships throughout the community. She also manages the Badgers Give Back brand through digital media, including website, press releases, video content, graphics and social media platforms to enhance storytelling and outreach beyond sport.
Davenport previously served as an administrative program specialist for UW Athletics and played a primary role in planning and operationalizing Wisconsin's bowl game trips as well as men's basketball NCAA Tournament travel (including the 2014 and 2015 Final Fours).
Davenport graduated from UW-Madison in 2009 with a degree in nutritional science and dietetics and received her master certificate in sports philanthropy from George Washington University in 2019.
Outside of her position with UW Athletics, Davenport serves as a mentor for local youth. She has continued to share her love for sports through teaching ice hockey, figure skating and swimming to children. An endurance sport enthusiast, Davenport has competed in the 2012 Boston Marathon, in addition to five Madison Marathons and two Ironman Madison events.
A native of Beaver Dam, Wisconsin, Davenport and her husband Travis live in Madison with their two children, Josiah and Berklee.
Updated: January 24, 2020
